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There are several different aspects of a culture. Culture is defined by the Geographic
Organization as being: The accumulated habits, attitudes, and beliefs
of a group of people that define for them their general behavior and way
of life; the total set of learned activities of a people. People
living in different areas develop cultures unique to their group. The world as we know is “growing smaller”. It now only takes a few hours for news to make it from one side of the world to the other. The ‘shrinking’ of the planet has encouraged international travel. Many more people move to the United States than ever before, becoming either temporary or permanent residents. This brings a
variety of cultures to our area. There are a variety of interesting and
diverse ethnicities living in the area. We have developed
our individual culture from the time we were born and inherited a portion
of our cultural beliefs from our families that may go back several hundred
years. For example, some people open their Christmas gifts on Christmas
Eve, while others open theirs on Christmas Day. Other families don’t
celebrate Christmas at all. They may celebrate Hanukkah, Ramadan or
Kwanzaa. Take a look around
at some of our cultural “norms”. This could include a “typical”
family having several cars, television sets and computers. Our children
would rather be inside playing a video game than go outside to play. To
other cultures, this would seem very odd, but we accept it as normal. Marietta Memorial
Hospital is committed to helping people who present themselves for care,
regardless of their ethnicity or cultural background. As healthcare
providers we need to understand everyone is affected by culture. We all
have beliefs, ideas, practices and habits we have learned through the
years. We need to be
aware of cultural practices which may affect communication and care for
patients. At MMH, every patient is asked at the time of admission if there
are any cultural or religious beliefs that might affect their care.
Patients are also asked about alternative medicines they may be taking.
Religious beliefs may prohibit a person from accepting blood products.
Religious or personal beliefs may affect the patient’s dietary
preferences and needs. As healthcare
providers, we also need to know the patient’s educational level and
their ability to read. Despite this being a difficult question to ask, it
is important to know. If we give the patient reading material concerning
their condition or medication, but they cannot read it, we haven’t
helped the patient at all.
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Aspects
of Culture The
overview domain: This aspect
of a person concerns where the patient is from and what effect their
surrounding geography has on them and their healthcare. The
communication domain: This
is a very rich, complex aspect of a person. It includes not only the
written word, but also non-verbal gestures. It also consists of voice
inflections, accents and tone of voice. Family roles
and organization: This part
of a person deals with the family structure and interaction. This can vary
a great deal from culture to culture. This aspect of culture deals with
who is the head of the household and who is in charge of healthcare. Workforce
issues: This facet of
culture deals with how the culture fits into the scheme of the person
being a productive member of society. In some cultures, the person takes
their identity from the work they do or the position they hold. In other
cultures, a job is just a way to provide for the family. Biocultural
ecology: This deals with the
ethnic background and the physical, biological and physiologic issues that
may arise from their ethnicity. Some races are more prone to certain
diseases than others. For example, African Americans are more prone to
high blood pressure than other races. Nutrition
is an important part of some cultures. Some cultures do not eat meat while
other cultures enjoy rich, spicy or flavorful food. In some cultures, it
is normal to drink wine with a meal or to sit down to dinner at what we
would consider a very late time of the evening. Pregnancy and
childbearing practices can
vary from culture to culture. In the United States, pre-natal care is
expected while in other countries obtaining medical care during a
pregnancy would be very unusual. Death rituals are cultural practices and beliefs that surround death and burial rituals. Some cultures require certain rituals and rites to be conducted before or after death. Healthcare
practices may involve not just formal ‘western medicine’ but may also
include home remedies alternative therapies or other practices that have
not been scientifically proven. Healthcare practitioners may be a traditional physician or midwife but some cultures have Medicine Men/Women or Shamans to attend to their healthcare needs. |
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The Appalachian Culture |
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Southeast Ohio is
part of the Appalachian culture. There are several sub cultures living in
the same area, such as Hispanic and Philipino cultures. When one of your
coworkers is from a different country or culture, ask them about their
traditions and healthcare beliefs. Their beliefs are certainly not
“bad” or “wrong”—just different. Most Appalachians
can trace their heritage back to Europe. The original immigrants to our
area were highly educated. Due to the rugged geographic nature of
Appalachia and the rural, isolated placement of many families, educational
opportunities have been limited for the subsequent generations. In
addition, many of the local jobs did not require any formal education and
thus education was not seen as something necessary in order to earn a
living. This belief was passed from one generation to the next. Communication in
the region has similar characteristics. Many native Appalachians drop the
“g” on the end of a word ending in “ing” so that “reading”
becomes “reading”. In addition, there are different pronunciations for
some words. For example, “creek” becomes “crick” and “dish” is
pronounced “deesh”. Other more familiar terms are “poke”, which is
the term for a bag or sack. Words may also be altered and changed when
they are spoken in the past tense. For instance, “climbed”
will become “clum”. To people from
other cultures, these Appalachian words, expressions and beliefs are very
different to their way of understanding. The point is—the beliefs of the
various cultures are not bad—not wrong—just different. The family plays
an important role in the Appalachian culture. The father is generally
recognized as the head of the home, but the mother makes most of the
healthcare decisions and is generally responsible for child rearing, etc.
Although most Appalachians pride themselves on being independent, they
remain family oriented and distrust outsiders. Because the family
is valued, sometimes work or other commitments may not be a priority when
a family member is ill. Patients may not be compliant with their treatment
or follow up appointments because they feel they need to defer to another
family member with a greater need. Healthcare risks
include pulmonary problems, cardiovascular disease, diabetes and stroke
due to living and work environments as well as lifestyle factors. Smoking,
deep-frying and sedentary lifestyles are all factors in Appalachian health
status. Dr. Schwartz once said “In Appalachia how do you show someone
you love them? You feed them. How do you show you love them more? You feed
them more.” People in our
culture may be reluctant to seek healthcare for a variety of reason. The
patient may only come to the hospital after they have exhausted all the
home remedies they can think of. In addition, they may have tried to
“doctor” themselves by taking someone else’s medicine. This behavior
poses challenges for healthcare workers. The death of
someone may bring family members from far away. If the dying loved one is
a patient in the hospital, the family may try to arrive before the patient
dies in order to pay their respects. This can lead to numerous visitors in
the waiting area. As members of the healthcare team, we need to provide
care that meets the needs of both the patients and family. Also, the
pastor and fellow members of the church to which the patient/family
members belong are important. Church members may visit frequently and are
a source of comfort and encouragement to the patient and their family. Many Appalachians
believe sickness, disease and accidents are God’s will. This belief may
make them appear reluctant to do things to help themselves and improve
their state of health. Keep in
mind—regardless of the patient’s culture and upbringing, they may have
practices we won’t know about until we ask and learn
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Notable Cultural Bloopers |
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Pepsodent tried to sell its toothpaste in Southeast Asia by emphasizing how it ‘whitened teeth’. However, officials at the Pepsodent Company found the local natives chew betel nuts in order to blacken their teeth—something the local native find attractive! |
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| A major U.S. cereal company launched one of their products in England. The commercials for the cereal featured children and were directed toward getting the kids to ask their parents to buy the cereal. The British dislike children being used in commercials and resented the attempt by the cereal company to influence their children. The company was forced to change their marketing tactics | |
| Whether on desks, coffee tables or just lounging around, putting your feet up on the table is not uncommon here in America. However, in some parts of the Middle East, putting your feet up and showing the soles of your shoes is considered to be one of the greatest insults you can give. | |
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Direct eye contact is well accepted in the American culture, showing respect and attention during the conversation. In some parts of Asia however, direct eye contact is seen as being impolite and offensive. |
| Making the “OK” symbol with your hands is meant to convey “ I got it” or “things are fine” in America. In some parts of the world, this hand gesture means “worthless” (France) or “money” (Japan). |